Sustainable Design in Second Life - The Role of Social Planning
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SUSTAINABLE DESIGN INFO<<
Submitted for inclusion in SLCC Social Track
by Sitearm Madonna
sitearm@gmail.com
Siterma Second Life Virtual Worlds Projects
Consultants and Expeditors
www.siterma.com
281-755-2201 (cell)
sitearm (yahoo and skype)
FORMAT: PAPER PRESENTATION; 20 MINUTES PLUS QUESTIONS
Summary:
This paper presents experiences and lessons learned from social event
planning and production for Dublin Showcases and Second Life at the
Summit.
A model timeline for social event planning and production is
presented. Experiments in production, including staffing training and
event metrics monitoring, are discussed. Production anecdotes and a
summary of learnings are presented for use by anyone planning social
events in Second Life for the purpose of supporting talents and drawing
guests.
Outline:
The Importance of Social Planning (Definition; Benefits;
Consequences of Omission)
Case Study - Dublin Live Music Showcases
. Dublin Live Music Showcases are held four times a week featuring
established and new Second Life artists. For artists and guests to enjoy
a premiere live music experience, a hosting venue requires a commitment
to professional production values. Methods used in Dublin include a
detailed logistics checklist and a staff trained to work with artists,
technologies, guests, and emergencies, all at the same time.
. Sample Showcase Schedule (Second Life Artist Series; Real Life
Simulcast Series)
. Sample Concert Production Timeline (Pre-Event, During-Event,
Post-Event)
. Sample Troubleshooting Procedures (Sim Lag, Sim Crash, Stream Loss,
Griefer Hassle)
. Sample Showcase Metrics (Sim Count; Listener Count by Hour, by
Country)
Case Study - Dublin Fashion Showcases
. Dublin Fashion Showcases are held six times a year featuring
established and new Second Life designers. For models and guests to
enjoy a uniquely themed visual experience, a hosting venue requires a
committed agent to scout the designers, organize the models, and run the
show; and a staff trained to appreciate the value of the show, chat up
the crowd, and deal with all the issues of a high-attendance, high-lag
event with aplomb and good cheer.
. Sample Showcase Schedule (Theme Series; Designer Series)
. Sample Fashion Show Program and Book
. Sample "Why we do Fashion Shows" Write Up for Staff
Case Study - iCommons Summit in Second Life
. In 2007, a nonprofit organization promoting the growth and sharing of
international knowledge bases ("commons") agreed to a proposal by Linden
Lab and USC Center on Public Diplomacy to sponsor production of its
annual conference in parallel in Second Life. Goals included reaching
more people via virtual reality to promote awareness and use of new
principles and methodologies for broader sharing of intellectual
property.
. The challenges of producing this social event included, how to provide
an authentic "conference experience" for Second Life residents not
physically present at the real world conference, and how to engagingly
present the "key messages" of the conference using in-world displays
technology. A third challenge included, how to attract and orient more
people into Second Life "in time" to be able to participate in the
virtual conference.
. Sample "New to SL?" Registration Application Interface and Orientation
Stations
. Sample "In World Conference Schedule" (Detailing Coordination of Real
Life and Second Life Events)
. Sample "Critical Path Preparation Schedule" (Detailing Coordination of
Real Life and Second Life Staff)
Summary of Learnings and Wrap Up
. Establish Goals and Measures of Success Up Front
. Establish Logistics Checklists and Follow Them
. Acquire or Develop Trained Staff (People Persons; Logistics Persons)
. Make Clever Use of Information Displays (Advertisements, Signage) <<back
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